Download A Handbook for Sensory and Consumer-Driven New Product by Maurice O'Sullivan PDF

By Maurice O'Sullivan

A guide for Sensory and patron pushed New Product Development explores conventional and good demonstrated sensory tools (difference, descriptive and affective) in addition to taking a singular method of product improvement and using new tools and up to date options. This booklet investigates using those demonstrated and new sensory tools, fairly hedonic tools coupled with descriptive tools (traditional and rapid), via multivariate facts analytical interfaces within the means of optimizing meals and beverage items successfully in a strategically outlined manner.

The first a part of the ebook covers the sensory tools that are utilized by sensory scientists and product builders, together with confirmed and new and cutting edge equipment. the second one part investigates the product improvement technique and the way the applying of sensory research, instrumental equipment and multivariate facts research can increase new product improvement, together with packaging optimization and shelf existence. the ultimate part defines the real sensory standards and modalities of other nutrients and beverage items together with Dairy, Meat, Confectionary, Bakery, and Beverage (alcoholic and non-alcoholic), and provides case reviews indicating how the equipment defined within the first sections were effectively and innovatively utilized to those varied meals and beverages.

The publication is written to be of worth to new product improvement researchers operating in huge organizations, SMEs (micro, small or medium-sized agencies) in addition to being obtainable to the beginner beginning their very own company. The leading edge applied sciences and techniques defined are less costly than a few extra conventional practices and goal to be fast and powerful in aiding items to market.

Sensory trying out is necessary for brand new product development/optimization, component substitution and devising acceptable packaging and shelf existence in addition to evaluating meals or drinks to competitor’s items.

  • Presents novel and potent sensory-based tools for brand spanking new product development―two similar fields which are frequently lined separately
  • Provides obtainable, invaluable tips to the hot product developer operating in a wide multi-national nutrients corporation in addition to rookies beginning a brand new business
  • Offers case reviews that supply examples of ways those equipment were utilized to genuine product improvement via practitioners in a variety of organizations
  • Investigates how the appliance of sensory research can increase new product improvement together with packaging optimization

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Extra info for A Handbook for Sensory and Consumer-Driven New Product Development: Innovative Technologies for the Food and Beverage Industry

Example text

The problem with this method is the subjective correlation of terms derived by different assessors. , 2001b) and a method known as descriptor leverage. Both these methods are similar in that they involve a level-and-range correction of assessors, but the descriptor leverage method does not include the rotational aspect of GPA. The descriptor leverage method is rapid and unambiguous and was investigated by O’Sullivan et al. (2002) to determine whether it provided any discriminative improvement in the term reduction process.

Difference-from-control method (Degree of difference). In: Sensory Evaluation in Quality Control. Van Nostrand Reinhold, New York, pp. 168e205. , 2003. Discrimination Testing: a few ideas old and new. Food Quality & Preference 14, 157e164. , 1998. Sensory analysis International Journal of Food Science & Technology 33 (1), 7e12. , 2015. Tetrads, triads and pairs: experiments in self-specification. Food Quality and Preference 40, 97e105. 005. , 2009a. Sensory evaluation of Indian-style marinated chicken by Malaysian and European naı¨ve assessors.

After training, sensory profiling can be undertaken. 1 A schematic overview of the vocabulary development methodology over five training sessions. Blanks, removed sensory terms; italics, merged sensory terms; O, sensory terms in final list; Italic, merged terms; -AT, Aftertaste; -F, Flavour; -O, Odour; -T, Taste. , 2002. Data analytical methodologies in the development of a vocabulary for evaluation of meat quality, Journal of Sensory Studies 17, 539e558. , 1999a,b, 2001a,b). 2). , 2002). , 2002).

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